Video marketing is quickly becoming popular in our digital age. Spending on video advertising is expected to increase by 30% this year, a jump that will only keep rising in the future. It is important for businesses to capitalize on the many profits online video advertising can offer. Here are some reasons why video advertising is an important aspect to any marketing strategy.
Video is what your audience is watching.
According to statistics from the Mushroom Networks, YouTube is the second largest search engine, which is more than Bing, Yahoo, Ask and AOL combined. The website processes over 3 billion searches a month, with its main audience reaching more millennials and adults in the United States aging from 18-34 than any cable network. Additionally, Digital Sherpa reported that one-third of online activity is spent watching video. The typical Internet user are exposed to an average of 32.2 videos each month and every day 100 million Internet surfers watch at least one video in its entirety.
Video is a large component in the shift to mobile media.
The mobile platform is expected to take over desktops and laptops as the primary outlet to surf the Internet. Smartphone and tablet owners watch at least one hour of video on their device each day according to a study by Invodo. Cisco Visual Networking even predicted that in 2018, video will account for 69% of online traffic.
Video is effective due to its higher impact.
Video is effective because it obtains greater engagement from an audience. Internet visitors are interested and committed to watching a video. 80% of online visitors will watch a video online all the way through, while only 20% will finish reading a display ad, according to Digital Sherpa. This engagement allows businesses to explain their content and send out a message. The click through rates on a video are also exponentially larger than other forms of media. Desktop video ads maintain a 4.25% click through rate and 11.8% on mobile screens, in comparison to display ads average CTR of 0.1% on desktop and 0.35% on mobile.
With millions of online videos running every day on different websites and mobile devices, it’s easy for content to blur together. These three tips will help your content stand out in a sea of advertising videos.
Accurately target your client.
Research and statistics are essential to narrowing down your specific audience, but in order to connect with your audience, your brand must look beyond these numbers. Focus on your clients’ online behaviors and media trends they gravitate towards.
Cross media platforms.
Video advertising campaigns should be incorporated across different social media apps and websites such as YouTube through video, displays and banners. Cross-platform campaigns extend the advertisement and reach a greater amount of the target audience at different points.
Be creative.
Good ad creativity presents content in a compelling and interesting way that engages and interests the audience without taking away from the meaning and message behind your brand. A creative ad that pinpoints a target audience across multiple platforms is sure to engage clients to invest in your brand.
At OnCampus Advertising, we are here to help you run effective online video advertisements.
