Do you have a product that you’d like to promote to 18-24 year olds? Many established brands have a strong desire to reach a younger audience because it is essential to attract new customers, but they aren’t sure where to start.
Good news! Generation Y is characterized and heavily influence by not just peers but parental figures as well. In fact, ninety percent of people between the ages of 18 and 29 say they have a great relationship with their parents. They even report speaking with them an average of 1.5 times per day.
If your brand has a strong presence with the Boomer Generation, it’s time to think of expanding your marketing campaign to target Generation Y. A great place to start is college newspaper advertising campaigns.
Eighty-two percent of college students read their school’s newspaper. By supporting their school and promoting a brand their parents trust through college campus marketing, you’re sure to gain a fast following.
To learn more about how college newspaper advertising can work for your company, take a look at OnCampus Advertising. We specialize in knowing the Generation Y audience and helping develop solid marketing programs. Contact us online, or call OnCampus Advertising at 617-523-9801 and let us help you build trust in a new market!
