How to Incentivize Loyalty Programs

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With all of the social media and technology out there, the power to influence the popularity of products has shifted from the brand itself to the consumers. Customers have the power and choice to listen to what your brand is saying and want to keep buying your products. Many large-scale brands including Dunkin Donuts and Starbucks have incorporated a loyalty program into their marketing strategy to reward their most loyal customers and make sure they keep coming back for more. Here are some tips on how to get your loyalty program out there to your consumers:

Talk about it online and offline.

Word of mouth is extremely effective to spread the word out to peers and friends, especially if you enlist brand ambassadors to talk about your brand to their friends. However, it is also important to talk about your loyalty program on social media, where a majority of your target will already be on. Therefore, allow social media to do all the work in promoting your brand’s loyalty program.


Make sign-ups personalized.

An Accenture study discovered that 73% of consumers prefer to engage with brands that ask for personal information to ensure relevance in future product suggestions or discounts. An example of this would be the MyCoke Rewards – they offer a variety of different options to sign up – whether it be through email, or social media sites such as Facebook or Twitter in order to engage with their consumers on the channel they use the most.

Utilize targeted ads for your most loyal fans.

Send targeted advertisements to your most loyal fans who follow and like your brand on social media. Send out ads featuring products you know the certain audience is interested in – based on previous purchases or interests. These targeted advertisements will strengthen the interest and keep the ties of your already loyal customers.

Share perks and loyalty points with friends.              

According to a Nielsen study, 84% of consumers said they trusted product or brand recommendations from friends, family and peers. In order to hop on this trend, have your loyalty program shareable with others. For example, ridesharing services give codes to current users to share with their friends in order for them to obtain a free or discounted ride. This will not only spread the word about your product, but will continue to foster loyalty among your current customers.

In order to build and maintain relationships with your consumers, it is important to keep in mind what type of rewards or bonuses they are looking for in a loyalty program. Are they into freebies, points that lead up to bigger rewards or other engagements? It is important to ask for their feedback in order to strengthen the consumer-business relationship that can last a lifetime.

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