How To Make Your Ads Relatable and Actionable

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Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal.

  1. Asses Your Current State
    Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign.
  1. KISS (Keep It Simple, Silly)
    Consumers, especially millennials, rarely read content fully. Content should not be written for the reader, it should be written for the skimmer running to class. Lists and bullet points are a great way to get information across in a simplistic and aesthetically pleasing manner. Sometimes less is more. Keep your ads simple and clean rather than intricate and confusing.
  1. Show Visuals
    As aforementioned, consumers have short attention spans when it comes to advertisements. This brings me to my next point. Content must be visually engaging. Graphs, creative images, videos, and colorful text are great ways to grab the readers’ attention in a fun and engaging manner. Print and out of home are great mediums for large visuals. OnCampus Advertising can help get your creative campaigns seen all throughout campus. Postering and billboards are hard to ignore making them great attention getters.Screen-Shot-2015-01-21-at-3.46.57-PM
  1. Be Innovative
    This is so important if you want to stand out from your competitors. Create your content in a wide range of formats and mediums and try to be as unique as possible. Use innovative content to show your audience that your brand is relatable, personable, and most importantly human. Make sure your target audience gets the feeling that you understand them and that you can help them. Innovative videos and other mediums can help you connect on a more personable level. Videos can be displayed across all digital and mobile platforms making this a great way to target technology-obsessed millennials.

OnCampus Advertising can help you with your next campaign and make it a huge success. With our large range of marketing mediums, we can help you get your message across to college students around the country.

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