Graduation is just around the corner and many new graduates will be entering the job market. In fact, the National Center for Education Statistics (NCES) projects that 1,781,000 students will graduate with bachelor’s degrees in 2012. This is the time to differentiate your company in the minds of these graduates if you want to attract top talent.
Many people in this age group have an anything is possible attitude. While this can be a way to add fresh, creative ideas to your team, you will need to have a plan for them. Be prepared to reward them with increased responsibility and provide praise for good work. Let them know what your organization can do for them professionally and for their personal growth.
Recruitment marketing is no longer simply writing job descriptions and placing them in newspapers. Your goal is to get in front of the right people at the right time. Graduation is the time!
To effectively reach the right applicant pool, you will need a marketing plan. On Campus Advertisingis a great resource for helping your company develop a student marketing plan. We can help you using mixed media such as college newspaper advertising and direct marketing. We even have guerrilla marketing tactics using street teams that can help get your company noticed on college campuses throughout the country.
Contact us today by calling David Page at 617-523-9801, and let us help you develop a plan for finding the perfect candidate.