College students are such an exciting and unique demographic from a marketing standpoint. They are newcomers to the world of advertising that is actually directed at them. They are high tech, curious, smart, and eager to learn about new ideas and products. The students are also adventurous, and anxious to join in and become a part of the campus action.
For companies marketing products that work for the campus crowd, it is most important to get to know them and understand them. Not only does this help you in target marketing to this group, but also can open up campaigns to include getting involved in major events on campus. While creating a presence on campus is a solid step, actually developing interaction with the students is even better.
Sponsoring events, concerts, activities, and such are terrific ways to get your company name and logo in front of students gathering to have a good time. Handing out discount coupons, menus, or give-aways improves the image even further. Getting the students involved in the promotion really drives up the meter because it creates a bond between you, where you are working together for a good cause.
With Spring just around the corner, now is a great time to start planning out your advertising game plan for the next school year. Or improving on the one you already have started. With a wave of high school students starting to visit prospective college campuses, the time is right for them to get to know you and what you have to offer them when they get to campus. Following close after will be summer orientations for the incoming freshmen, some summer sessions, and then the official start of the Fall Semesters!
Keep in mind that this game plan doesn’t start and stop with one season, you are building a relationship that can last all the way through their college careers, and beyond into their professional lives. This is how they will get to know you, what you are selling them, that they can believe you, and trust what you are telling them.
OnCampus Advertising has been assisting companies like yours to make serious in-roads on college campuses, developing strong marketing programs, and building long term relationships that last. If all of this sounds exciting and interesting, contact us online, or give David Page a call today at 617-523-9801 to learn more about what we can do to help you.