The United States is the top country in the World for international students to study. Around 1 out of 4 students’ study in the USA for access to its higher quality education and easier chance for opportunity. Those large numbers obviously represent a large percentage of students studying in the country. Understanding this demographic is a great opportunity to not only build up your customer base in the US, but also an opening to build a bases for your company to maybe expand to the larger international market if you are not there already. Therefore, it is important to understand how to target these specific demographics in your marketing strategy. International student marketing can be difficult as this is a very diverse group coming from many different backgrounds.
Who to market to?
To market to these students, start with research so that you know your audience. Where are they from? What do they need that is different from local students? How can you make their lives easier? For example, the top sending countries are from India, China and South Korea. Almost 1 out of 5 international students studying in America comes from India and 1 out of 3 comes from China. Try to understand who are you trying to sell to in this demographic, and then target them.
How to do international student marketing?
Remember the importance of networking and community for students what are far from home. Alumni associations, students’ clubs, even sports bring international students together to share their experiences and tips for life abroad. College campuses have a variety of clubs and organizations that cater to the International audience. It is also a good idea to try and reach out to them when they first move to the US. You can do this by maybe handing out flyers at orientation or placing door hanger advertisements in freshman housing.