It is not news that Millennials have had a huge impact on our society and they are going to continue to have one. Generation Y seems to be ruling the internet, social media, and the new technology world. Instead of these college age students adapting, the other generations have to adapt in order to keep up with millennial trends. Even big time stars like Jimmy Fallon have changed their ways when it comes to reaching a larger target audience in order to include the powerful Generation Y.
In his first week as the host of NBC’s The Tonight Show, Fallon reached 10.4 million viewers, the biggest audience since 1992. Fallon himself is not a millennial (he is almost 40 years of age), yet he incorporates these tactics in order to reach this emerging audience.
- Speak the Millennial language – Utilize the beauty of social media and engage Millenials in online communication.
- Embrace Millennial Trends – Create and push content that can be shared online. Millennials are more likely than any other generation to watch and share online videos with friends. If you create sharable content that relates to Generation Y, they will become your advertising team, and a free one at that. The video and ad will be able to speak for itself.
- Incorporate Comedy – Using comedy is a great way to grab a Millennial’s attention. If you do choose this approach make sure you follow the ensuing tips:
- Make the audience feels like they are in on the joke
- Use positive humor rather than cynical sarcasm
- Incorporate relatable stories geared towards Millennials
- Don’t be afraid to be silly. Millennials are more inclined to like brands that do not put themselves on pedestals.
- Have fun; your product/service/brand becomes much more relatable when the campaign has a light and airy feel
You may not be a millennial yourself, likeJimmy Fallon, however if your target audience is Generation Y make sure to follow these tips to ensure a successful and fun campaign that your customers won’t forget. OnCampus Advertising can help you carry out your next Millennial campaign following the successful tracks of Fallon himself.
