“Phone, wallet, keys? Check, check, check.” The three necessities college kids won’t leave home without. When so much of a kid’s life revolves around being virtually connected, you better believe mobile devices are priority number one. So is it any surprise that one of the best ways to reach the college demographic is through mobile advertising? Just a few years ago, smartphones were still in the early stages of their adoption curve, which meant only a relatively small percentage of the age group would be getting served ads through that channel. Now, however, the majority seem to be surfing the web, posting to social media, and communicating predominantly through their phones, which gives marketers a lot more opportunities to create and maintain customers in this age group.
When they’re on the move, chances are college students spend more time looking down at their phone’s screen than anywhere else. Finding directions, changing the song, or scrolling through Facebook’s newsfeed are all valid reasons to have one’s eyeballs glued to their Android or IOS based smartphone. In each of these situations, the college demographic can be efficiently marketed to without much intrusion. With a large percentage of websites offering mobile-friendly versions of their pages, impressions aren’t lost with resizing and formatting issues either. Further, being able to use a device’s location and browsing information enables advertisers to specifically target a group of consumers for the best campaign results.
In conclusion, mobile advertising is an incredibly efficient way to reach the college demographic. Whether they’re stuck on mass transit or trying to stay awake during a boring lecture, college kids need little convincing to whip out their smartphones. With each one of these mobile interactions allows another impression to be delivered, to the right person, at the right time. Partnered with more traditional forms of media advertisement, mobile is a no-brainer addition to your campaign.
