Mobile Marketing Strategies to Keep Customers Coming Back

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According to an Econsultancy report, seventy percent of businesses believe it is cheaper to keep returning customers than to acquire new ones. These companies are not wrong – obtaining new customers can be up to five times more expensive than retaining current customers. How should businesses go about retaining their customers? The answer: mobile marketing. Establishing a solid mobile presence in today’s world where millennials spend every waking moment on their phone or other devices ensures customers will always be connected with a piece of your brand at their fingertips. Here are some simple tips to make the most of your mobile marketing program:

Be at the right place at the right time.

Mobile devices collect a countless amount of information from its users. Some of this information, such as geolocation, is important in advancing your brand’s mobile product and to gain local traffic. Knowing where customers are allows marketers to provide users with content that is relevant to their experience and location. The most common way to utilize the resource of geolocations would be to tell customers on new deals or offers right when they are near your store or company branch. For example, Airline KLM created a mobile game that lets users fly a paper jet over a virtual city of Amsterdam. Aside from being enjoyable and entertain able, the game promotes brand loyalty. With every purchase of a flight, customers win more points they can use to advance in the game only when they are in the airport gate waiting to board their flight.

Promote fresh content and exclusive deals.

To ensure customers do not lose interest in your mobile website, app, or ads, make sure to update fresh content as often as possible. Music, text, visuals or great deals guarantee users will be back for more. The common response of updating fresh content often brings up the issue that brands could be considering spamming people, which would turn away customers. However, because a user downloaded your application or visited your site in the first place, it means they are genuinely interested in what your brand has to say and offer. By uploading quality content, even content that doesn’t necessarily have to relate to your brand, your customers will be satisfied. Offer deals that are only available with the download of your application, instead of just promoting deals to certain customers before everyone else.

Engage and interact with your customers.

The best way to increase brand loyalty among customers is incorporating them as a part of your brand. This has become easier to do than ever on the mobile platform, with the popularity of user-generated content. Mobile apps allow for endless ways for users to participate in brand communities and offer up their own content. An example of a company that has had a successful mobile app that emphasizes user content is TedXPortland. The company launched a mobile app that overlays the world perfect over photos users took and were shared on social media. People seeing these posts on social media immediately became curious of what the photos meant, which created buzz about the conference. The photos were later projected on the walls of the event as part of their décor.

Investing in these tips for your mobile marketing program will guarantee increased retention with current customers. Contact us at OnCampus Advertising for further assistance on your mobile marketing campaign.

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