Harvard University is now currently sitting at the top of the ‘Top 100 Social Media Colleges’ list and their official Facebook have over 2,437,000 likes, taking into consideration that the university has only 22,800 students. When you consider that most students applying for college today have grown up with a smartphone in their hands, it makes sense why colleges would be putting such an emphasis on social networks. Here are some lessons from the leader in this field.
Lesson #1: Update Your News in Real Time.
If you’re doing a big event or something good and impressive, make sure to let the world know through your social media. Why hide your company’s successes and improvements from your customers? Don’t be afraid to show your followers news that highlights the best aspects of you and your company.
Lesson #2: Build Followers through Variety
Spice up your content; try not to be boring and post similar things every time you upload something. If your posts include nothing but basic news, events, and general information, they it will not generate many “Likes”. Try to be creative and funny with your post; talk about things even if it doesn’t directly apply to what you do on a daily basis. Ensure that your blog posts, Pinterest tags and Facebook updates underscore your own well-rounded nature and how that reflects on your business.
Lesson #3: Include Your Clients and Readers In the Conversation
Facebook, Twitter and other social media sites allow you to tag someone in your post; this can be a powerful source since it alerts the person about your post. It is extremely important to use these carefully, since the last thing you want to do is have someone unfollow or de-friend you for spamming them. But when your tags bring people to relevant information or you saying something nice about them, it’ll typically reap rewards. If you’re having a big promotion or event and you know that your customers are going to enjoy it, tag them and let them know about it. The lesson here is if you’re courting a potential customer or simply experiencing a gap between projects with a client; keep them in the loop by engaging them on your social sites.
For more information on how to advertise your product, contact us at OnCampus Advertising
