It’s no secret that social media is one of the best ways to reach out to college students; however which tools within social media are the most relevant?
Photo Sharing- Share photos from your ad campaigns an example being college students using your product or a promotional poster. Photos are more eye-catching than statuses and less time consuming than waiting for a video to stream. It is most likely to be seen and registered by college students when they browse their news feeds.
Be Omnipresent- Look past Facebook. Twitter is very popular among college students as well. OnCampus Advertising works exclusively with student publications that can get your ads on the Facebook and Twitter pages of these schools.
Promote Groups and Events- It’s always nice when brands care about and promote local events. Make it a habit to always share cool things happening in college campuses or cities close by. This will attract users to your page and they are likely to check out your products while you’re there. This works the other way around as well. On Campus Advertising can geo-target mobile ads. Keep a track of large gatherings like concerts in cities/campuses you want to advertise.
Last but not least, you can use OnCampus Advertising’s IP targeting services to target the newsfeeds of students in different schools which makes can increase your reach as they don’t have to be subscribed to your Facebook/Twitter to view your ads.
