The 5 W’s of Identifying A Target Audience for Your Online Marketing

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What are your customers’ backgrounds?  Identify specific characteristics among your target audience such as gender, age, education level, hobbies and interests, etc. What do they buy? Do they buy more of a certain product than others? Identifying your best-sellers can help you make smarter inventory decisions. In addition, it can help shape your message in order to reach more consumers who may purchase these items as well.

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