The Comeback King – Display Advertising

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Display advertising is on a comeback with many marketers touting its benefits in branding products and services. Unfortunately, display ads are known in some circles for their relatively low click-through rates. So, how can you ensure a successful campaign using display advertising to college students?

First, use display ads as part of an integrated campaign. More than 50 percent of marketers who responded to a recent survey conducted by Econsultancy and Responsys say that integration with social media, search and online ads is “very significant” to the future of display advertising.

A chart from eMarketer.com is listed below showing the results of this survey and other forms of advertisements being integrated with display advertising for more successful results.

Significance of Select Trends to the Future of Display Advertising According to Companies* Worldwide, May 2012 (% of respondents)

Second, contact OnCampus Advertising to develop entire marketing campaigns using college newspaper advertising, mobile marketing, and of course display ads to target college students at campuses across the country.

OnCampus Advertising can help clients personalize display advertising targeting college students by identifying the name of a student’s college and enabling the content of the ad to reflect that name. Call us at 617-523-9801 of visit us online at www.oncampusadvertising.com/contact for more information today.

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