A recent article found on eMarketer.com showed that people will be relying on things other than just school supply lists when back-to-school shopping this year. Smartphones will play an increasingly important role.
According to a study conducted by Deloitte, people plan to use smart phones to gather price information, download coupons and promotional offers, view retailer advertisements, find store locations, and research products among other things.
The majority of people still plan to make their purchases for back-to-school time at brick and mortar locations rather than online, but a good mobile marketing strategy is key for those advertising to college students. Other top channels for influencing purchase decisions will include newspaper advertising as well as web-based coupons or promotions.
Marketers targeting college students who are hoping to get a piece of the back-to-school shopping time this year will need strong mobile marketing, online, and college newspaper advertising campaigns. OnCampus Advertising can help by creating unique solutions for marketing to college students in all of these areas and more.
Contact OnCampus Adverting at 617-523-9801 or visit us online to get started today.
