With 2016 is just days away from ending, it is time to reflect on the year’s best marketing campaigns. This year gave companies some of the most unforgettable campaigns and images in the marketing world. Here are a few of the most memorable ones.
- Virgin – Seize the Holiday
Live video moved from marketing trend to marketing tool within the span of the year. Virgin Holidays’ “Seize the Holiday” campaign utilized live video in a creative and engaging way. The video ad choreographs live streaming activities from all around the world – jet skiing, having dinner on a cruise, scuba diving, and exploring major landmarks.
- PepsiCo’s Mountain Dew Kickstart – #PuppyMonkeyBaby
A Super Bowl ad for Mountain Dew Kickstart, a low-calorie caffeinated juice, features an animal combining the three most popular Super Bowl guest stars – a puppy, a monkey and a baby. Mountain Dew Kickstart debuted Puppy Monkey Baby campaign at the Super Bowl 50, where it peaked in ratings ranging from 51 to 73 during the 10-10:15 pm ET range. The beverage also had a 50% increase in sales, and almost 28 million views on YouTube. The ad created a ton of buzz, including mentions on social media and commentary on a few late-night talk shows.
- Bud Light’s Gold Can
Bud Light beer’s Gold Can marketing campaign is still going on through today, and is scheduled to go over into 2017. The company is playing Willy Wonka this holiday season by giving beer drinkers the chance to win Super Bowl tickets for a lifetime. Thirty-seven thousand lucky winners will open their boxes of beer to find a limited edition gold-colored can. The winning beers can be found in 18-, 24- and 30-packs of Bud Light beer marked “Strike Gold.” In addition to enhancing the Bud Light experience, the campaign also encourages engagement. In order to win Super Bowl tickets for life, the lucky winners must snap a picture with the can and post it on social media using the hashtags #SBTix4Life and #Sweeps. Each week, a winner will be chosen to get a pair of season tickets to their favorite NFL team, and one grand prize winner will win Super Bowl tickets for life (up to 51 years).
- Spotify – Thanks 2016, It’s Been Weird
The music streaming company Spotify unveiled an advertising campaign called “Thanks 2016, It’s Been Weird.” The company produced a series of lighthearted advertisements that played on all the happenings and pop-culture references in 2016. The campaign is performing in 14 different markets and features messages tailored to each local market that merges listener data and popular references. Through this campaign, Spotify was able to collect data to create a more positive experience for its listeners.