In order to create an effective campaign, it needs to be:
- Memorable
- Resonate with consumers by creating a personal and genuine message
- Illustrate how the product/service will fit perfectly into the consumer’s life actually making it better than before
- Have a strong stance on values rising above the product/service you are selling
- Be inextricably attached to the brand removing the possibility that the ad will be attributed to a competitor
Here are 5 effective marketing campaigns
Nike’s Find Your Greatness
It is 100% positive! Nike reassures us that as long as we try and do our personal best we are doing something great. It seamlessly ties into their previous famous message “Just Do It.” Action is better than no action, and Nike assures us that they are there to help us take those first steps all the way until the finish line. They are acting as that supportive best friend that we all need and love; good job tugging on our emotional heart strings, Nike.
Beats by Dr. Dre Hear What You Want
The focus of this campaign revolves around inner strength. The great, Kevin Garnett, is able to block out rival fans’ negativity with the help of Beats. The Beats are a source of positive thoughts and music that he loves. The message is genius, inspirational, and one that everyone can relate too. Garnett is overcoming critics and self doubt through individuality and the power to listen to the thoughts and music that inspires him (us).
The key is to keep your message relatable, inspirational, and genuine. OnCampus Advertising can help you create and execute the next top campaign for college students. You too can make your mark.
To view more effective ad campaigns visit this Forbes article.
