Generation Y may be the most peer-oriented generation to date. This can be attributed largely to the use of social media.
Whether through in-person meetings, on computers, or through cell phones; people are constantly connected. Social media sites like Facebook, Twitter, Pinterest, Instagram, Flickr, Foursquare, and others make creating communities easier than ever before. As marketers, you can use this to your advantage in advertising to college students.
Create buzz by advertising products and services in ways that will encourage social sharing. For example, you can host a contest for the best Instagram photo of someone using your product or provide a coupon for people who like your product on Facebook.
You will need a marketing campaign that can launch these buzz creating social ideas, and On Campus Advertising is the perfect company to help you reach this audience. We can help you reach students on thousands of college campuses throughout the United States.
On Campus Advertising is your solution whether you are looking to use online, display, or college newspaper advertising in your marketing campaigns. Or if you’re looking for an even more creative way to target these consumers, we can help you by setting up street teams where peers will speak to students walking through campus about your product.
Call us at 617-523-9801 or contact us online to learn how we can help you reach college students with unique but effective advertising.