Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose

shutterstock_159680132-people-with-smartphones-300x204
Share on facebook
Share on twitter
Share on pinterest

TV viewership among college students has been declining for some time now, but it is now falling off a cliff.  The first two nights of the fall premier season saw a 20% decline in 18-24 viewership.

OnCampus Advertising offers an alternative to TV, with innovative media strategies that reach the college students where they live and learn and the 18-24 demo.  Our multi-media approach ranges from campus-specific digital media, to OOH to campus, print advertising in college newspapers and promotional activities, all reaching students on campus.

Excerpt from AdAge article (9/23/15):

“Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose

Networks have always banked on Premiere Week as an interval of peak sampling, but Tuesday night’s PUT (or people using television) levels were discouraging. The number of adults 18-to-49 watching prime-time programming dropped 8% versus the year-ago period and overall usage in the demographic for the last two nights is down 10%.

But the most disconcerting PUT data concerns younger viewers, who are ditching traditional TV faster than anyone could have anticipated. TV viewing among adults 18-to-24 is now down 20% versus the first two nights of the 2014-15 season, and male usage in that age range has withered by nearly a quarter (24%). While last fall was blighted by disappearing female viewers, this year it’s the menfolk who are pulling the old Invisible Man routine.”

http://adage.com/article/media/premiere/300509/?mod=djemCMOToday

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin

Recent Blog Posts

Ready to

Download our back-to-school spending survey