Category: Youth Marketing Strategies

Targeting college students is nothing new for marketers. Reaching this lucrative group has proven to be a challenge, as they

The travel and hospitality industries have targeted older generations for a long time. Historically, adults with established careers or upcoming

College students are not top of mind when thinking about giving back to the community. The stereotype of a broke

There is an overwhelming number of media and content consumed daily. Therefore, it is almost impossible for consumers to pay

With the spring semester coming to an end, college students are prepping for their summer vacation travels. College students have

Authenticity and transparency are important key words when discussing on how brands should connect with college audiences. What is a