According to Influencer Marketing Hub, 3 Billion people use social media on a regular basis. That makes up for 40% of our population. Young adults, most specifically college students use social media on a daily basis. Therefore, it’s important for companies to use these influencers for marketing campaigns.
But first of all, what is a Social Media Influencer?
A social media influencer could be any individual that has created and built his/her reputation through social media platforms such as Instagram, Twitter, YouTube, Tumblr, Snapchat, and Facebook. They could be anyone that has credibility, authenticity, social reach, and purchase power over their followers. Social media influencers usually create content that generates sales, build strong relationships as well as brand awareness through social media, and expand your target market as well as brand.
Now, why is a Social Media Influencer crucial for on campus marketing campaigns?
Exposure to New Customers
Social Media Influencers are a key factor for on campus promotion as they bring brand awareness to campus. Additionally, they have the power and authority to convert their followers into potential customers of your brand. By representing your brand on social media, they are offering a new group of college students that are very likely to be fond of your brand.
College Social Media Influencers also are College Students
Despite of their popularity and influence on social media, these individuals are college students as well. Therefore, they trust influencers nearly as much as they trust their friends. Most importantly, they understand their audience the best, and know how to appeal to college students the most. Remember, you’re no longer a college student.
College influencers are usually micro influencers, ranging from 1,000 to 10,000 followers on their social media profiles. Micro influencers are great for on campus campaigns as they tend to have high engagement rates due to the specificity of their audience. Also, 84% people surveyed said they would purchase an item/service a micro influencer recommended to his/her audience. Last but not least, micro influencers are less expensive than larger influencers, and have a higher engagement rate with their followers.