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Metric Tracking A common question in college student advertising is “how do you track the success of the campaign?” This

Blending college newspaper advertising and out-of-home with digital efforts targeting college students can be a challenge. Add mobile phone marketing

For years, millennials have been subjected to stereotypes and generalizations. However, these 97 million individuals are much more unique than

According to eMarketer.com, mobile banner ads continue to have high click-through rates. Some attribute the high click-throughs to novelty –

In the August 2012 issued of its magazine, Direct Marketing News reported that marketing efforts targeting millennials must be engaging

Display advertising is on a comeback with many marketers touting its benefits in branding products and services. Unfortunately, display ads